For those people who are at a loss as to what to say, they are afraid of saying the wrong thing. Here are Some solid social media campaigns that will make your brand stand out. You can use these as social media post ideas to differentiate your brand and overcome your fear.
1. Share user-generated content.
Let's face it: Most people like to be recognized. Whether it's for their work or something they're proud of or passionate about, they want their 15 seconds of fame. This is why when a brand recognizes them through regrams, shares, or retweets, they feel satisfied and happy to have a positive association with your brand.
Not only that, their enthusiasm will lead them to share this recognition on their social media, exposing more people to your brand.
An example of this is Medora, a minimalist makeup brand that constantly posts content from its users. Next to their fully developed feed, they show how their customers use their products and how effective they are.
2. Run a competition, test, or gift focused on your brand.
People love free stuff. And what better way to get them involved in your business than with the promise of a gift? By giving them a chance to win something for free through giveaways, contests, or challenges they can do to be eligible to win, they're more likely to interact with your brand and spread the word.
Many businesses that are familiar with social media use the "tag a friend" method where an interested party has to add someone to their entry, exposing the brand to a larger audience. Others ask entrants to follow them on multiple platforms, making it more likely for them to hear about you and your future.
A great example of this is the ALS Ice Bucket Challenge. By creating a challenge where people challenged others, ALS was able to rapidly increase its research funding by 187 percent because of how many people participated and became aware of their efforts.
3. Create consistent content
Create consistent content featuring professionals answering various questions about their profession
This is why the Ask Me Anything format on Reddit, an online platform dedicated to discussing thousands of different topics, became so popular. It was a free forum that asked professionals various questions from their personal life to professional life.
Famous Reddit AMAs include the late actor Robin Williams, a McDonald's employee who had to deal with the famous fast food clown for five years, and NASA exoplanet experts who field questions about space and everything around it. Answers given.
By hosting Facebook Lives, Twitter threads, or even Instagram Stories that consistently feature an expert, you can attract people who are deeply interested in those professions and what they do, in turn. Get answers.
4. Branded hashtags
While branded hashtags mostly don't always take off, when they do, they can spread like wildfire. Interesting hashtags or touching stories related to them can attract a lot of attention and generate interest, leading people to engage with them, use them and increase awareness of your brand. They take
The ever-present #LikeAGirl campaign did this flawlessly, showing that femininity is power and that the phrase "like a girl" is not an insult.
5. Engage with activity
Polls, quizzes, "caption it" posts, and engage directly with this or that
Audiences love to know their opinions and thoughts, so engaging them with engaging content or answering thought-provoking questions will give you a better pulse of what's on their minds. I can help.
Caption photo challenges or simple choices between "this or that" (posts where they choose one thing over another) can give you a better idea of what they want as your audience.
People are willing to share their ideas and see what others have to say. Polls are a great way to read the room and your audience (not necessarily their minds, we'll have to wait a few more years for this kind of technology).
You get product feedback with minimal effort while increasing engagement with your customers and inviting others to interact.
Being afraid of social media is a natural reaction. We fear the unknown and don't want to come into contact with it. But as business owners, it doesn't have to be this way. You can learn to create effective social media content and learn to know and love the connection you make with your audience. Social media isn't going away, it's getting bigger and influencing more and more people every day. When you get on board with some unique and consistent online content, you open up your business to influencing how people perceive you and your brand.
If you have your own ideas, feel free to tag them or email me to keep the discussion going.
0 Comments