Users are searching for products, services or information on Google, Search Engine Optimization, commonly known as SEO. SEO has emerged as one of the most important digital marketing programs for any business. SEO involves site optimization and the process of increasing a website's search rankings using keyword-rich content.
If you want to increase your website's search ranking on Google search results through SEO like Ottawa SEO or SEO Canada, use these four SEO tips!
1. Add relevant keywords to the title tags.
Title tags specify the title of a web page. For example, if a web page title is "Google Analytics 4 Consulting Agency", then the title tags should also be "Google Analytics 4 Consulting Agency". Google uses the title tags of a web page to understand the content of the page and will display the web page accordingly in search results.
For example, if a webpage's title tags say "", the webpage will rank for search queries related to "Toronto SEO audit". It is important for your web pages to include keywords. that are closely related to the product or service displayed on the web page so that the web page can appear in relevant search results.
2. Create dedicated landing pages
Create a dedicated landing page for each product or service you want to promote and include relevant keywords, such as product name and category, in the title tags. For example, if you are a Self Storage Victoria facility, create a dedicated landing page for each service you offer. For example, you could create a dedicated landing page for "storage" and a page for "moving boxes for sale."
3. Get quality backlinks.
Backlinks are hyperlinks from one web page to another website. For example, if an online newspaper links to a restaurant's website through a news article, the link is a backlink to the restaurant.
The number of quality backlinks a website has is one of the most important components of SEO. The number of quality backlinks a website gets is a signal that indicates the website's reputation and authority. For example, if a well-known news site or a business links to a website, Google will interpret this as boosting the website's credibility.
4. Improve page speed by using slow loading
Page speed is an important aspect of a website's search ranking because page speed affects the user experience (UX) of a website. Google takes first UX into consideration when ranking a website.
Slow loading is a technical process of delaying the loading of resources or objects until they are actually needed. This saves system resources and improves page speed. For example, if a web page has an image that the user has to scroll down to see, you can display a placeholder and load the full image only when the user reaches that location. Go slow loading can help improve the overall speed of website pages.
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